Kannywood actresses, like actresses of other ‘woods’ often step outside the screen to create and (or) manage their business empires. There are so many reasons as to why actors engage in other businesses outside the film industry.
These reasons include the fear of being blown away within the blink of an eye in showbiz. Kannywood actresses like Fati Muhammad and Rukayya Dawayya could have been probably forgotten if the had completely relied on the film business alone. One could say, these actresses and their likes obviously inspired the younger ones to follow their routes.
Aside from her breathtaking ability to get right into the heart of a story, Nafisa Abdullahi is also a successful entrepreneur. Founder and CEO of Watch Tower Productions; actress Nafisa is a poultry farmer as well as an interior designer. She also runs a classy boutique in Kaduna and has a passion for photography which she is also trying to develop into a big business in no time.
As an actress, model, producer and an activist, Rahma Sadau uses her fame as a platform to promote her side businesses. She runs her own production company, SadauPictures and which they are about to release their maiden movie. Besides being a producer, the actress also runs a boutique and a beauty salon.
Hadiza Gabon and Maryam Booth, among other actresses, are also involved in side business. Booth, recently had her company; MBooth’s Parlour and collections, which deals with both import and export of all types of cosmetics and make-up artists, etc registered with the Corporate Affairs Commissions. Hadiza Gabon, an activist and a philanthropist, doesn’t have a production house yet, but she just opened her own beauty salon.
Being involved in business no matter how small, is always a plus to women in general. Actresses in particular, could have it as an alternative source of income and a distraction as well, whenever they decide to take a break from the spotlight, take a backseat to allow upcoming talents shine or when they’re married. After all, who wants to belong to the kitchen and the other room only, in the 21st century? And you know what? These actresses don’t even have to pay for adverts.
Hafsah Lalo is a writer hailed from Jos, Plateau State. She is Currently a student of Information Technology at the Abubakar Tafawa Balewa University Bauchi. You can follow her on twitter: @Grtsunnist