By Ibrahim Umar Bello

Kannywood superstar and Sani Danja has strike a gold as he’s endorsed by Nigeria Academicals Sports Committee (NASCOM) Rhythm and Play as one of their Ambassadors.

The appointment comes comes after the resolutions at the presidential retreat on sports held on Monday 22nd october 2012 on the need to reposition sports in Nigeria schools in order to facilitate the discovery of young budding sports talents from our school system. At the retreat; NASCOM Nigeria was identified as a key component of government’s efforts at developing sports from the grassroot. Sequel to the above, NASCOM has designed the Rhythm N’ Play brand as its flagship campaign to drive and revolutionize grassroot sports in Nigeria. Rhythm N’ Play is an exciting youth-friendly campaign aimed at enhancing mass youth participation in sporting activities and competitions. Rhythm N’ Play has been designed with particular attention on the use of entertainment, new media and other elements of pop culture to amplify and realize its objectives. The campaign will be launched on June 6th 2013 by President Goodluck Jonathan GCFR in Abuja, Nigeria and later in London, United kingdom for Nigerian youths in diaspora.

President Goodluck Jonathan GCFR will officially decorate Sani Danja, Ice prince, Victor Moses, Joke silver and others at the launch event of Rhythm N’ Play on behalf of the Federal Government of Nigeria and millions of Nigeria youths whose lives will be transformed by this campaign.


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